Cosmetic Surgery Marketing – Overview
Whether your cosmetic surgery practice is brand new or you’ve been around for a couple of decades, if you’re not fully engaged in the digital marketing world, you’re falling behind your competition.
The Ultimate Guide to Cosmetic Surgery Marketing
Are you maximizing the impact of your efforts?
MyAdvice offers a comprehensive suite of digital marketing products for cosmetic surgeons and practices:
- Website Design and Development
- Local Power (Local Search & Directory Listings)
- Review Power (Reputation Management)
- Search Engine Optimization (SEO
- Social Power (Social Media)
- Pay-Per-Click (PPC)
We can help you expand your online exposure, drive traffic to your website, and generate more leads and patients.
Digital marketing is the key to creating an identity out there on the web. It all starts with your cosmetic surgery website and extends through active social media pages, informative blogs, accurate directory listings, reputation management, search engine optimization, and pay-per-click. Targeted digital marketing and a strong internet presence are key for bringing in new patients.
Cosmetic Surgery Marketing Essentials
1 | Get online.
To get started, you need to establish an online presence with an attractive, user-friendly website designed to convert website visitors into patients.
WHY IT MATTERS
of people make judgements about a company's credibility based on its web design.
Source: Forbes
Your website is the first point of contact for many people. Make a lasting first impression with a great website design that informs, engages, and converts potential customers.
Website Design and Development
Your digital marketing presence begins and ends with your cosmetic surgery practice website.
No matter your budget or cosmetic surgery practice size, we offer a range of website designs and content that can accommodate you.
Web Power (Website Management)
A website is nothing if it isn’t reliable and fully functional. MyAdvice’s Web Power product ensures your website is up-to-date and secure. Problems are resolved as soon as they arise so that temporary hiccups don’t cause severe headaches.
Cosmetic Surgery Marketing Essentials
2 | Get found.
Our products help improve your online visibility and ability to be found by appearing in relevant searches for your practice’s key procedures.
Every search engine has one goal: provide users with the most relevant result as quickly as possible. Google looks at signals to determine if your website is relevant, trustworthy, and deserving of being ranked higher in search results. Here are some of the most important factors that contribute to the success of your cosmetic surgery practice online.
Local Power
Our software is designed to ensure all of your practice’s online business directory listings are accurate and up to date. This consistency across the web instills trust, helps bring patients to your cosmetic surgery practice, and is crucial to your cosmetic surgery practice SEO marketing.
With local power, a robust presence for your practice will be built on Google through the use of Google Business Profile. This helps ensure you are seen by the patients who need you the most.
Blog Posting
Good engaging websites have active blogs, and they can serve many positive functions. Posting relevant content about new procedures, recovery instructions, tips, or updates in your industry can help your patients new and old. Frequent posts educate potential patients, assist with search engine visibility, and help establish your practice as an authoritative and reliable source of information.
Search Engine Optimization
Patients will only contact you if they can find you. Improve your search result ranking for key practice-area pages to drive more people to your site.
Cosmetic Surgery Marketing Essentials
3 | Manage your reputation.
WHY IT MATTERS
of people’s purchasing decisions are impacted by reviews.
Source: Podium
of consumers trust online reviews as much as personal recommendations.
Source: Forbes
Reviews have a significant impact when people are choosing a cosmetic surgeon. Distinguish your practice from the competition by building and maintaining a solid online reputation.
Review Power
Our Review Power tool helps establish your practice as a leader in cosmetic surgery by providing a comprehensive platform that allows you to request and respond to reviews via email and text message.
Cosmetic Surgery Marketing Essentials
4 | Expand your reach.
WHY IT MATTERS
of social media platforms are utilized by 70% of the population.
Source: Pew Research
Go beyond organic search results to create a more compelling and complete digital presence for both your surgeons and cosmetic surgery practice.
Social Power
Our Social Power tool schedules consistent posts and publishes them to your Facebook and Instagram accounts. These posts will highlight your practice areas, cosmetic surgery topics, and other relevant information.
Pay-Per-Click
An immediate way to jump to the top of the search results page is to utilize paid search advertising. Pay-Per-Click ads identify more potential patients and direct them to your website when people are searching for terms related to your practice.
Contact us for a free demo.
If you’re ready to speak with a knowledgeable marketing professional, we are pleased to offer a free online demo and consultation.
