Review marketing is no longer a choice. Your customers will post reviews whether or not you choose to be proactive. You can’t opt out of it, and you can’t afford to ignore it, no matter how you feel about the credibility of online reviews or the sites that host them. But you can harness the power of review marketing and you should. Not only do negative reviews hurt you, simply having a lack of reviews hurts your business. The stats are clear. Respect among your peers and great face-to-face relationships with your clients are still important, but they are pieces of the puzzle and no longer override a poor or missing online reputation.
Looking at the Stars
You may find it demeaning and ridiculous that potential customers are judging you by the number of “stars” you have on review websites, rather than your credentials, track record and accomplishments, but that’s the way it works:
- Only 13% of consumers will consider using a business that has a one or two-star rating, according to one survey.
- 92% read online reviews and the star rating, not the content, is the #1 thing they use to judge a business.
- 83% of people looking for an attorney turn to online review sites as the first step in their search.
- Yelp, the same site people turn to for reviews of restaurants and hotels, is the most trusted site for attorney reviews.
- A one-star increase on Yelp led to a 5% to 9% in increased revenue for local businesses, according to Harvard Business School
Don’t let review marketing be something that happens to your business. Take control and start utilizing the power of reviews.
If you would like help to improve your review profile, contact us. Altrumedia offers a simple online ratings and reviews platform that will make it easy for your customers to post positive reviews about your business. At the same time, our review platform gently encourages your unhappy customers to send you an email rather than posting a negative review.
Our clients see consistent positive improvement with their review profiles. Call or contact us online today to find out how we can help you too.