In Jack London’s American classic short story, The Call of the Wild, a mistreated dog named Buck rejects society and returns to nature to find his rightful place in the world. This concept of reconnecting with the wild is nothing new to humans. It’s easy to imagine our ancestors cautiously stepping away from the […]
Orion, The Great American Lion
Born into captivity, Orion the African Lion spent the first few years of his life in a squalid Mexican zoo. His surroundings, concrete. His chances in life, bleak. His future pride was even less fortunate. Gigi, Xinna, and Malka would eventually be rescued or confiscated from private owners, but not before some were declawed or […]
Marketing Company Combats Cecil the Lion Hate
Altrumedia Adopts Lion from Wild Animal Sanctuary As many people already know, Cecil, Zimbabwe’s beloved lion, was killed by Minnesota Dentist, Walter Palmer, in early July. Palmer released a statement today saying that he thought everything was above board with the lion hunt for which he allegedly spent $55,000. “I had no idea that the […]
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